Shopify redesign + CRO · 2025
Adriana Olimpo
Brief
The brand had demand and traffic, but the store converted at 0.2% — two orders for every thousand visits. Nothing about the product was the problem. The site was: the journey asked visitors to work for information they should have been handed.
Approach
We started with the data, not with taste. Session recordings and funnel drop-off told us where people gave up, then we rebuilt the pages around those moments: clearer product storytelling, faster load, fewer decisions per screen, and a checkout path with nothing optional in the way.
Scope
Full Shopify redesign and build, information architecture, product page system, ongoing CRO with monthly test cycles.
Results
- 0.2% → 2.01% Conversion rate
- +900% Relative CVR lift
