Redesign + Shopify migration + CRO · 2025
Lo Esencial
Brief
Personalized jewelry sold on a platform that could not handle personalization. Buyers picked a piece, then filled out a separate form to say what to engrave — ten clicks, one email thread, and a lot of orders abandoned in between.
Approach
We migrated the store to Shopify and built the engraving experience as a custom app inside the product page: choose the piece, type the engraving, see it, add to cart. Two clicks. The order now arrives with the engraving attached, so nobody on the team has to chase it.
Scope
Squarespace → Shopify migration, full redesign, custom engraving app, performance work, ongoing CRO.
Results
- 10 → 2 Clicks to personalize
- -80% Steps to personalize
